Book – Emperors of the Deep

The book that dispels the myths on sharks

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A portion of William McKeever’s book royalties will be donated to Greenpeace

A riveting book on the latest discoveries on sharks. Greenpeace calls it a “must-read” for those interested in the oceans.

In the new book, Emperors of the Deep: Sharks—The Ocean’s Most Mysterious, Most Misunderstood, and Most Important Guardians (July 2019; HarperOne, ISBN 978-0062932990, PRICE $25.99; Hardcover), author and Conservationist William McKeever is on a mission to change everyone’s views of the mysterious creatures of the deep.  The book takes readers on a pulse-pounding journey around the world and deep under the water’s surface—from the frigid waters of the Arctic Circle to the coral reefs of the tropical Central Pacific—to dispel the narrative about sharks (from Jaws to “Shark Week,)” which claims they’re terrifying underwater predators. McKeever says, “Sharks are unequivocally essential to maintaining a balanced ecosystem. When these important apex predators are removed from the ocean, the effect on reefs, seagrass and all the marine ecosystems is catastrophic for generations to come.”

Tigers Sharks on Patrol

Who:  Author William McKeever is a writer, a documentary filmmaker and the founder of the non-profit Safeguard the Seas, dedicated to ocean conservation. McKeever is the author of Emperors of the Deep, (releasing Tuesday, July 2nd), and the producer and director of the forthcoming feature-length global documentary Emperors of the Deep—which has not been previously released—to further raise awareness. (B-roll footage will be available to accompany his interviews).

Why:  After McKeever saw a shark tournament, he was so incensed that he left his job in finance and now donates all of his time to ocean conservation and saving sharks. He embarked on a two-year journey around the world to write the book and produce the film because every year the plight of the shark is getting worse.

  • Sharks accounted for only 4 human fatalities in 2018, while humans killed 100 million sharks. 
  • Sharks have survived 5 extinction level events over a 450-million-year history, including the one that killed off the dinosaurs. 
  • Sharks have electroreception, a sixth-sense that lets them pick up on minute electric fields generated by fish. This sense along with a keen sense of smell makes sharks one of the ocean’s premiere apex predators. 
  • A single shark generates an estimated $100,000-$250,000 per year for the eco-tourism industry, according to National Geographic.
  • As apex predators, sharks are crucial to the ocean’s health by maintaining the marine ecosystem’s balance
  • An estimated 32 percent of open-ocean or pelagic sharks—including the scalloped hammerhead and whale shark—are currently threatened with extinction. 

Watch Film Trailer Here

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